The Cousin of Juxtaposition? RWA?

(WEEK 8)
   Ahoy again me buckos, T another MZbS post! How you be doin' this fine day?

   So... pirate talk aside, in this week's edition of MZbS creative studies blog, we'll be talking about the cousin of Juxtaposition, RWA.

   So, who is RWA? Well, RWA stands for 'Random Word Association'. But, what does it mean? Well, that's why you're here...

   Let's begin...

   Juxtaposition uses a certain subject in a very direct manner. Then there RWA, that takes advantage of the opportunities it sees within the subject. To understand more, here is Mr. Yap's example of this topic:

   'Now, imagine you’re trapped in a room, naked, and all alone. You are not at home and there are no clothes around. Outside, there are people passing by the room. The only thing which is also there in the room is a big trash can. So what do you do to get yourself out of this fix?'

If you use juxtaposition, you are most likely to use the trash can as a form of clothing and cover yourself with it while trying to get home as quickly as possible.

If you use RWA, you will bang on the trash can really loudly until someone outside hears it. When that person peers into the room to see what’s wrong, he’ll find you, and you can ask him to help you.

   Now, at this point you're probably saying, "What the...?" or "...Huh?". And I understand. I was like that as well when this is first introduce to me. So to make it short, simple and a little bit understandable... Juxtaposition is more of a way to get thing done or to solve something alternatively while RWA uses that alternatively as an opportunity to be something else.

   I guess the only way to understand this further is by another example and luckily there was one given by Mr. Yap. It was also an exercise during his class.

PROBLEM: Stop and/or discourage people from smoking
RANDOM WORD: Traffic Light

Traffic Light in Hi-Def Drawing

Points obtain in the logical mind map of 'Traffic Light' as shown on picture and below:
1- Colors
2- Dirty
3- Sign
4- Metal


1. COLORS
   How to use colors to stop the smokers smoking? Well... how bout changing the color of the cigarette to something nasty like violet or something. Maybe even the color pink. This will make the smoker think twice to take his cigarette and start smoking. The color will not be a delight to be put in their mouth.

2. DIRTY
   Dirty? Simple. Make the tip of the cigarette into something so foul that the smoker won't even touch or look at it.

3. SIGN
   Do you know that HP bar like in those RPG games? Yeah... Put it there of the white part and put the word Life or HP. They'll understands...

4. METAL
   Just make it a heat conducting cigarette made out of metal without the user of the cigarette knowing about it. He'll regret ever toughing a cigarette anymore. Hehe...

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   And there you go. Hope you understand RWA now because I'm totally :poop: doing this post.

   Anyhow, the use of RWA is unique way to create something new in a creative way. But of course probably not all the time though...

   And so... 'We end yet another post. Me name is Muhammad Zulhilmi Shaharuddin, MZbS, 1122700285 and we be done for now.'